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Customers have more options than ever when it comes to choosing the ideal product. Whether they’re looking for the next smartphone model or a new toaster oven, there are countless companies vying for their attention with their newest and best products. With so much competition out there, it’s natural for companies to wonder what they can do to stand out from the crowd.

One of the most powerful strategies you can use to spread the work about your product or service, is to record customer video testimonials.

Testimonials are compelling recommendations from satisfied buyers that highlight the best qualities of your products or services. By watching video testimonials from past customers, potential buyers will gain a greater sense of confidence in your business, making them more likely to invest in your products in the future. Here’s everything you need to know about how to record customer video testimonials that attract more customers.

How Can a Customer Video Testimonial Benefit Your Business?

Customer testimonials come in many different forms. Some businesses rely on quote testimonials from social media, Google Reviews, or one of the popular review platforms such as Trust Pilot.

While these choices can have some merit, not to mention SEO benefit, they aren’t nearly as convincing as a face to camera video testimonials.

Video testimonials have several advantages over other formats.

  1. Videos go much more in-depth than quotes or blog posts. In a video, you can have your customers speak at length in an engaging way about why they recommend your products or services to others. However, this approach often backfires in written testimonials. Large blocks of text will deter many of your customers, leaving all of the positive qualities of your products to go unnoticed.
  2. Videos contain a more human element that your customers can connect to. In written testimonials, there’s no face attached to the words. This can cause your customers to feel detached from the review. A video, on the other hand, has the automatic benefit of a live person speaking directly to the viewer. If the speaker in your video maintains an upbeat attitude and speaks in an engaging manner, your viewers will develop a sense of trust in the speaker, which can benefit your business as a result.

How Much Does a Video Testimonial Cost?

Before you begin researching how to record customer video testimonials, it’s important to consider the costs involved in the process. The overall cost of recording a testimonial varies significantly, so be sure to plan ahead and take these key factors into account.

First, consider the location of your video. Location plays a major role in the overall price of a customer testimonial. Depending on the site you choose, you may have to set aside enough money for a location rental, long-distance accommodations and other services.

It’s also a good idea to decide how many crew members are required to make your video come to life. Specialized technicians, makeup artists and catering specialists can all contribute to the money you’ll spend on shooting your video. Finally, don’t forget to factor in the total number of customers you’ll be filming throughout your video.

All things considered, a typical customer video testimonial, shot professionally can cost anywhere from $500 to $5,000. To decide where you fall in this range, think about where you want to stage your video (your office, a rented studio, the customer’s home, etc.) as well as the staff members you’ll need to hire.

Options for Recording Video Testimonials

Once you’re ready to start recording your video, there are many different types of options that you can choose from. Keep these options in mind as you prepare to record your video.

In-Person Recording

In-person video recording is one of the most common options available. With in-person taping, you need to ensure that you have the proper equipment and crew members on set to help get the job done. Some key pieces of equipment to invest in include:

  • High-quality camera
  • Tripod
  • Microphone
  • Lighting

The cost of in-person recording depends heavily on where you decide to hold your recording session. For example, a professional studio will cost more than an office or home setting. Because this is on the higher end of the average video testimonial cost, many businesses opt for less expensive options.

Remote Recording

Due to the coronavirus pandemic, many customers don’t feel comfortable attending an in-person video testimonial recording. Fortunately, you can get the information you need in a safe and contact-free way by holding a remote recording session.

There are numerous tools you can use to conduct an effective remote session. Zoom has been utilized by millions of customers for a wide range of purposes, such as work meetings, class sessions and family get-togethers. Because so many people are familiar with Zoom, there’s a good chance that your customers will be eager to record their testimonial using this popular digital tool.

A major advantage of using Zoom or another video chat service is saving money. Because you won’t have to invest in costly equipment or hire skilled crew members, you’ll end up spending less money than you would on an in-person video session. However, a potential drawback of remote content is that it won’t appear as professional as content recorded in a studio. 

Phone Recording

The simplest and most affordable option available is to have your customer record a video on their phone and send it to you. Because this option requires very little work on your part, it’s important that you trust your customer to do a good job while recording themselves.

Having your subject tape their own testimonial helps you cut down significantly on expenses. However, this option may give potential customers the impression that your business lacks the funds to invest in more professional footage.

This is where an applications such as Vidmat comes in. Vidmat can help with recording customer testimonials remotely: your customers record their testimonials themselves using a smart phone or webcam and the video recording will automatically be sent to you.

Learn How to Record Customer Video Testimonials That Build Your Audience

At the end of the day, your goal for recording customer testimonials is to attract more buyers to your company and boost your brand’s image. Consider the pros and cons of each of these options to ensure that you make the best choice for your needs and leave a lasting impression on your customers.